March 2024
Key trends in FMCG industry – 2024
In the latest report by NIQ , key trends, project their impact on consumer behavior in 2024, and offer valuable insights for brands and retailers navigating this challenging FMCG landscape. Shoppers are more likely to re-create their favorite takeaway at home—experimenting with new products and ingredients. Consumers are more likely to seek out the best
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Outlook for FMCG Industry in 2024
As per latest report by Nielsen (NIQ), the Indian FMCG industry experienced a noteworthy 6% growth in value during Q4 2023, primarily attributed to a 6.4% increase in volume. This surge in volume indicates positive consumption patterns across various regions of the country, reflecting robust demand for FMCG products at an All-India level The consumption
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