As per latest report by Nielsen (NIQ), the Indian FMCG industry experienced a noteworthy 6% growth in value during Q4 2023, primarily attributed to a 6.4% increase in volume. This surge in volume indicates positive consumption patterns across various regions of the country, reflecting robust demand for FMCG products at an All-India level

 The consumption gaps between urban and rural markets are narrowing down, with rural areas witnessing a commendable 5.8% growth, closely approaching the urban growth rate of 6.8%. The North and West regions are crucial contributors to this harmonious development.