In the latest report by NIQ , key trends, project their impact on consumer behavior in 2024, and offer valuable insights for brands and retailers navigating this challenging FMCG landscape.
Shoppers are more likely to re-create their favorite takeaway at home—experimenting with new products and ingredients.
Consumers are more likely to seek out the best deals via social media channels like TikTok or switch to private label products wherever they can.
